Beyond the pixel
The real work of creative leadership
Portfolios often showcase polished visuals, but the truth is that design leadership goes far beyond the final deliverable. In fast-moving tech environments, creative work depends just as much on structure, communication, and clarity as it does on aesthetics or innovation.
As a creative lead, I focus on setting the conditions that make good work possible. That includes guiding teams, aligning stakeholders, building processes, and maintaining the momentum that keeps projects on track and brands consistent. Here are a few of the areas where I bring the most impact:
💬 Stakeholder and Written Communication
Strong communication is the foundation of any successful creative project. I specialize in breaking down complexity, asking the right questions, and writing clear, thoughtful documentation that keeps cross-functional teams aligned. I manage expectations with care, and I make sure that design decisions are well understood and well supported. I’ve been told my communication style is “firm but soft,” and I’ll happily take that as a compliment.
⚡️ Team Management and Design Leadership
Creative direction is about more than taste. It is about guiding work that meets the needs of the brand, the audience, and the business. I support designers by creating clarity and providing feedback grounded in goals, not personal preference. I support stakeholders by offering frameworks, resources, and context that help them contribute meaningfully to the process. I also invest in systems such as templates, guidelines, and feedback tools that help teams scale without sacrificing quality.
🛠️ Workplace Tools
Figma and Adobe are important, but so are Slack, Notion, Jira, and Google Docs. These tools are where the work actually happens. I use them to build structure, encourage transparency, and help people do their best work. Whether I am leading a team or collaborating across functions, I always aim to meet people where they are.
🧭 Project Management
Creative work does not happen in a vacuum. I care deeply about timelines, resourcing, and prioritization. I have worked with amazing Creative Ops partners, but I am also fully capable of managing projects end to end. From kickoff to launch, I help make sure that creative work is delivered with clarity, intention, and a high standard of craft.
