Slant Press
Branding & Production Design
Slant Press is a multidisciplinary print studio producing small batch, hand printed products, and a passion project that I have been operating since 2017. As an outlet for my more experimental design work, Slant Press was an opportunity for me to build a brand around an evolving body of work, rather than an existing commercial product. I wanted the brand to appeal to fine art lovers, gift givers, and consumers with a slightly unconventional sense of beauty.
The logo incorporates elements of vintage packaging typography with reduced ornamentation to lend a modern appeal to a traditional typographic treatment. Mild texturing and a flexible container system make the identity easily translatable to multiple uses, including signage, web, packaging and marketing.
The larger brand system used a combination of muted tones with high contrast graphics to highlight the level of detail in the products. Product photography focused on high quality natural looking lighting with consistent placement themes connecting the different product categories.
That Being Said Productions
Brand Design
The Design Problem: A video production company out of Los Angeles found success with organic word of mouth marketing, resulting in a thriving business without a visual identity. Our goal was to create a cohesive foundation to guide future design decisions and establish brand recognition.
My Role: My initial role was to define brand characteristics and values by integrating the tone of previous film projects with industry research, target markets, and brand goals. I then worked closely with my client to translate these goals into a flexible visual identity that embodies a quirky yet professional aesthetic.
Process: We started with clarifying exercises and a brand survey to designate values, preferences, and unique positioning. Initially setting out to incorporate humor and whimsy in the brand identity, it quickly became apparent that, while the brand was anything but stuffy, the varying tones of the projects demanded an identity that could adapt to each film. For this reason we landed on a clean, friendly logo and palettes that would serve as a modular identity. In developing the brand aesthetic beyond the primary logo, I decided to use decorative elements from vintage television test patterns to create a custom repeat pattern, as well as a decorative through-line throughout the brands marketing collateral.