Illustration

Illustration
Editorial, Product & Marketing

Illustration is a powerful tool for companies, publications, and educators to visually communicate an abstract concept or technical specifications. Many organizations are realizing the benefits of having a unified system of illustration within their brand umbrella and the playful flexibility that illustration brings to corporate communications.

When approaching illustration projects I always like to understand how the illustration will fit within the larger visual family of the project or organization. Are there existing brand guidelines that the illustration needs to abide by or are we forging a new style that will influence future illustrative communications? What is the intended outcome of the illustration?

Once we establish clarity on the purpose, guidelines, and goals of an illustration then I start with hand drawn sketches and thumbnails, fleshing out composition, content, and color palette, before moving into the digital space.