Slack

Slack
Communication Design

The Design Problem: Slack recently went through the exhaustive, yet rewarding process of redefining their brand illustration guidelines. Since their launch, several years of piecemeal illustration projects had created an inconsistent, albeit fun, design ecosystem. Slack wanted to refine their illustration style and maintain this sense of fun, while defining parameters to which future designers could adhere. This process was undertaken by the in-house creative team in 2019-2020. Once the new guidelines were established the task of updating existing imagery across all branding could begin, in addition to making sure that any new imagery adheres to the new Slack brand.

My Role: From March 2020 to March 2021 I was embedded with the in-house creative team at Slack as a contract Communications Designer specializing in illustration. One of my roles was to update existing illustrations across all brand touchpoints to reflect the new brand guidelines. I also aided the in-house team in any ongoing new creative that involved a need for illustration or branding graphics. Occasionally I would jump in on an in-progress project, but more often my role started with extensive conceptual ideation and iteration following a design brief. These projects could be anything from in-product graphics, editorial illustrations, stickers for events, web pop-up modules, internal branding or any other creative need that could use an illustrative touch.